India Today enters microdrama market with Life Tak, unveils Ramayan-inspired series
- India Today Group launched Life Tak, a new platform for short drama series designed for mobile phone viewers.
- Aroon Purie and Maharashtra CM Devendra Fadnavis unveiled the platform at the India Today Conclave in Mumbai.
- Its first series, Raghupati Raghav Raja Ram, retells the Ramayan through short vertical videos using AI-powered visuals.
- The series will premiere on October 18 and stream on Instagram, YouTube, Facebook and the Aaj Tak app.
Source: indiatoday.in
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