Indian cinema's economics shift as OTT deals reshape box office strategies in 2025
- Indian cinema’s economics are shifting as OTT platforms become more selective and theatrical success gains importance.
- In 2025, India’s filmed-entertainment revenue reached ₹20,500 crore, with theatres contributing 63% and OTT 14%.
- Box-office collections hit a record ₹13,395 crore, but cinema footfalls fell 6% to 83.2 crore as ticket prices rose 20%.
- Producers, distributors and exhibitors may need to work together to make films compelling enough to bring audiences back.
Source: financialexpress.com
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