India’s Gen Z is balancing spending, saving and investments
- India's 377 million Gen Zs account for 43% of consumption spending, worth about $860 billion, per BCG-Snap.
- By 2035, Gen Z's spending is projected to more than double to $2 trillion, nearly half of India's total.
- Gen Z under-30 investors now make up 38.9% of stockholders, up from 22.6% in 2019, per RBI data.
- Gen Z leads new-to-credit borrowers at 41% in 2024, often using loans before opening savings accounts.
Source: economictimes.indiatimes.com
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