Instagram tests 90-minute horizontal videos for creators to compete with YouTube

Instagram began testing Features on Monday, with select US creators posting horizontal videos up to 90 minutes.
Features targets podcasters and comedians, and lets creators link their short Reels to the full video.
Instagram already tested it in Brazil and plans to expand to tens of thousands of creators in the US.
It faces YouTube’s deal giving qualified creators 55% of ad revenue; Instagram says existing ad deals carry over.

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