JK Super Cement skips the usual cement ad and tells a 53-episode story about building a home
- JK Super Cement has partnered with JUJU Films for a 53-episode vertical microdrama called Tera Ghar Mera Ghar.
- Instead of a regular cement ad, the brand is woven into a story about money, family and construction problems.
- The vertical, mobile-first format uses short episodes to tell one continuing story, reflecting how audiences increasingly consume content on phones.
- The campaign reached around 25 million people and generated nearly 93 million views across platforms.
Source: theprint.in
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