Kylian Mbappe ends 20-year Nike partnership to join Swiss sportswear brand On
- French footballer Kylian Mbappe ended his 20-year partnership with Nike to join Swiss sportswear brand On.
- On plans to launch its first football boots in 2027, having hired former France star Thierry Henry as football director.
- The move follows Nike's earlier loss of World Cup winner Lamine Yamal to Adidas, adding pressure on the US brand.
- Nike CEO Elliott Hill has focused on soccer and running in his turnaround strategy, making Mbappe's exit notable.
Source: reuters.com
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