L'Oreal's Brandstorm turns job recruitment into a competitive stage for young talent
- Companies are turning job recruitment into competition-style events, with applicants pitching ideas before judges and live audiences on stage.
- L’Oréal’s Brandstorm saw Yumi Liberman and two friends pitch a haircare app, finishing third globally after winning the UK round.
- After impressing L’Oréal executives, Liberman joined its marketing traineeship and later secured a full-time role.
- The trend raises questions over whether high-pressure hiring spots talent or favours certain personalities.
Source: bbc.com
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