Mars and Walmart use AI to predict Halloween demand before shoppers arrive
- Retail giant Walmart and manufacturer Mars deployed artificial intelligence to forecast customer demand accurately.
- In the US, Halloween creates high demand for products like candies, costumes, decorations and party supplies.
- The advanced predictive technology optimises supply chain logistics, inventory management, and store planning.
- Smarter forecasting helps prevent stock shortages while accelerating retail operations during peak shopping seasons.
Source: tradersunion.com
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