Meesho’s creator-led sales jump 152% as small-town influencers drive online shopping
- Meesho’s creator-led sales jumped 152% year-on-year, driven mainly by shoppers in smaller Indian cities.
- Tier 3 and Tier 4 markets contributed 66% of orders, with cities like Varanasi, Agartala, Jabalpur and Madurai leading.
- More than 1.6 lakh active creators contributed, with 90% identified as nano creators having fewer than 10,000 followers.
- Around 81% of creators came from non-metro areas, showing how small-town influencers are shaping online shopping.
Source: financialexpress.com
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