1. Meta, ByteDance and Google to capture 44% of APAC ad spend in 2026

Meta, ByteDance and Google to capture 44% of APAC ad spend in 2026

Technology

  • In 2026, Asia-Pacific APAC ad revenue is projected to rise 5.3% to $276.1 billion, according to Media Partners Asia.
  • Meta, ByteDance and Google together are expected to capture 44% of the region’s net ad spend.
  • Digital advertising will account for about 75% of total APAC ad spending this year.
  • India is projected to be the fastest-growing APAC ad market, up 9.3% to $17.5 billion in 2026.

Source: storyboard18.com

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