Meta reveals 90% of festive purchases are shaped by its platforms' influence
- Meta claims Instagram, Facebook and WhatsApp influence nearly 90% of festive shopping purchases in India.
- • Reels, influencer recommendations and personalised ads help shoppers discover products and make buying decisions.
- WhatsApp business chats help customers explore products, ask questions and receive festive offers.
- Meta's findings show social media's growing influence on festive sales, encouraging brands to increase digital advertising.
Source: storyboard18.com
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