Microdramas are pulling in millions of views, and Hollywood is taking notice
- Hollywood celebrities are increasingly entering microdramas, short scripted series designed mainly for vertical viewing on smartphones.
- Stars including James Franco, Issa Rae, Jesse Tyler Ferguson and Taye Diggs are starring in, producing or launching microdrama projects.
- Issa Rae’s “Screen Time” became a major hit, drawing nearly 75 million views in its first week and later crossing 150 million views.
- Lower production costs, faster turnaround and growing audiences on TikTok, Reels and YouTube Shorts are making microdramas increasingly attractive to Hollywood.
Source: storyboard18.com
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