1. Netflix ads in India? The streamer is still waiting for the right model

Netflix ads in India? The streamer is still waiting for the right model

Technology

  • Netflix has not launched an ad-supported plan in India, despite offering ads in several global markets.
  • Netflix India says ads will come only when it finds a model that makes commercial sense for the market.
  • Netflix India’s FY25 turnover rose 32.4% to ₹3,768 crore, giving it less pressure to rush into advertising.
  • Industry estimates put Netflix at around 20 million India subscribers, leaving significant room for further growth.

Source: storyboard18.com

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