Netflix users are staying subscribed but spending less time on the platform
- • Netflix viewers are watching less but not cancelling. The company still reports one of the lowest churn rates in streaming.
- Jefferies, a US investment bank, says average monthly viewing per member fell to 49 hours in early 2026, from 66 in 2023.
- Wells Fargo, another US bank, put viewership down 8% in the first half of 2026 and downgraded Netflix stock over engagement.
- Long gaps between seasons are blamed. Netflix’s biggest show Wednesday lost 59% of its viewers after a three-year gap.
Source: finance.yahoo.com
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