Netflix’s big worry: Users are watching less, and shares are down 29%
- Netflix users are spending less time watching shows & opening the app fewer days each month.
- Total viewing hours increased slightly in 2026, mainly because Netflix gained more subscribers.
- Competition from YouTube & fewer popular shows are among the possible reasons for lower viewing.
- Netflix is investing in new shows, live sports & podcasts to bring viewers back.
Source: businesstimes.com.sg
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