Online shopping rises 31% as Indians embrace faster festive deliveries

India's festive online orders rose 31% during October 7–13, compared to last year's first festive sales week.
Quick commerce orders surged 85%, while online marketplaces grew 26% and brand websites recorded 27% growth.
Food and household essentials led with over 190% growth, while beauty products rose 69% and home decor 22%.
Smaller Tier 3 towns contributed 42% of orders, while overall sales value rose 17% despite smaller purchases.

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