OTT platforms tighten 2026 deals as box office performance decides digital rights value
- New regulations for OTT platforms mandate producers to transition to performance-based deals starting in 2026.
- Producers will face reductions in OTT rights fees if their films underperform at the box office.
- OTT companies are prioritising box office success over star power, leading to changes in traditional agreements.
Source: ntvtelugu.com
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