Prasar Bharati turns to AI creators as it accelerates its push into digital-first content
- Prasar Bharati is seeking AI-first content creators as it expands beyond traditional TV and radio.
- The push focuses on more digital-first, creator-led content aimed at younger online audiences.
- It builds on Creator’s Corner and MyWAVES, which bring independent creators onto its platforms.
- Prasar Bharati is also expanding AI use across media creation and broadcasting workflows.
Source: storyboard18.com
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