Razorpay opens a new route for Indian brands to run and manage ChatGPT Ads
- Razorpay partnered with OpenAI to help Indian brands advertise on ChatGPT Ads on October 5.
- Razorpay Engage will help brands prepare catalogues, structure feeds, launch campaigns and measure performance all within the Razorpay ecosystem.
- Fastrack, Traya, Tata Neu, Tanishq, Palmonas and Axis Max Life are among the early participating brands.
- The tie-up targets shoppers moving from keyword searches to conversational product discovery through ChatGPT.
Source: storyboard18.com
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