1. Reddit launches 15-second video ad billing metric

Reddit launches 15-second video ad billing metric

Technology

  • Reddit has introduced a new way for advertisers to pay for video ads based on how long people watch them.
  • Brands are charged only when someone watches for 15 seconds or finishes an ad shorter than 15 seconds.
  • The option is available worldwide in Reddit Ads Manager, with tools to track and understand campaign results.

Source: storyboard18.com

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