Reliance enters ice cream market with Bombay Creamery, prices start at ₹10
- Mukesh Ambani's Reliance Consumer Products launched a new ice cream brand called Bombay Creamery on Tuesday.
- Products start at Rs 10, undercutting rivals like Amul, whose cheapest ice cream stick costs Rs 20.
- Currently available in western India, Bombay Creamery will soon expand nationwide, entering a market with Magnum and Baskin-Robbins.
- Analysts said Reliance's pricing, distribution, and freezer network could give it a strong edge against rivals.
Source: reuters.com
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