Reliance gets the downloads, but struggles to keep users coming back
- Reliance Retail’s digital push is struggling to turn its large customer reach into regular app usage, despite heavy investment.
- JioMart and Ajio lose 1.7 million and 1.5 million weekly active users respectively this year, while rivals gain users.
- Only 7% of JioMart downloads convert into active users, compared with 24% for quick-commerce rivals Blinkit and Zepto.
- JioMart’s orders grow 116% annually and it reaches 5,500 pin codes, but Reliance Retail’s EBIT still falls 1.8% amid digital investments.
Source: financialexpress.com
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