Social media is now the biggest gateway to microdramas, Kuku TV-Meta playbook shows
- Kuku TV and Meta unveiled their Microdrama Playbook at FICCI Frames 2026 in Mumbai, on September 29.
- Social media has become a key discovery route, helping viewers find bite-sized dramas made for mobile screens.
- Kuku TV targets viewers aged 18–34, designing microdramas for commutes, breaks and other short viewing moments.
- Kuku TV is expanding into Tamil, Telugu, Malayalam and Kannada as demand for regional short-form shows grows.
Source: storyboard18.com
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