Starbucks to close 250 underperforming coffeehouses in North America
- Starbucks said on thursday in a filing it will close 250 coffeehouses in North America that are underperforming.
- This comes about a year after earlier closures; the new ones are about 1% of its 18,000 North American stores.
- The company said the closures will cost about $300 million, and most will be done by the end of fiscal 2026.
- CEO Brian Niccol said renovations, menu changes and marketing have improved how customers feel about the brand.
Source: ndtvprofit.com
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