Tanishq enters AI advertising era with first Indian brand campaign on ChatGPT
- Tanishq launched ads on ChatGPT in India, entering the emerging AI advertising space.
- The jewellery brand aims to reach users while they explore ideas and seek recommendations on AI platforms.
- The move reflects brands experimenting with generative AI for customer discovery and engagement.
- Tanishq, owned by Titan Company, continues expanding its digital-first marketing approach.
Source: storyboard18.com
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