Vodka’s share doubles in India as drinking preferences begin to shift
- Vodka's share in India liquor market has doubled since last year. Although small at 6%, it reflects broader moving patterns.
- The rise in vodka sales is particularly being observed in urban areas amongst youngsters and women.
- Globally, vodka accounts for 28% of the market leaving a significant room for growth in India.
Source: retail.economictimes.indiatimes.com
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