What are personality rights, and why are Vijay, Kangana seeking protection?
- Actors Vijay Deverakonda and Kangana Ranaut have moved the Delhi High Court seeking protection of their personality rights.
- Deverakonda alleges his name, image and identity were misused in fake endorsements, impersonation, merchandise and AI-generated content.
- Ranaut has sought action against alleged fake news and AI-generated content, including obscene material misusing her identity.
- Personality rights let people control unauthorised use of their name, image, voice and likeness; India has no standalone law governing them.
Source: openthemagazine.com
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