Why are Indians queuing overnight for iPhone 18 Pro when it can be delivered in minutes?
- For superfans, buying an iPhone on launch day feels like a yearly ritual or festival, not just a purchase.
- Queuing lets buyers be among the first, meet other fans and turn the launch experience into social media content.
- Resellers also join early queues because limited launch-day stock can later be sold at a premium.
- Apple’s limited early supply creates scarcity and hype, making people queue despite online and 10-minute delivery.
Source: ndtv.com
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