Why does everyone’s outfit look the same on Instagram?

Social media trends and influencers are shaping personal style, often pushing people towards similar outfits and aesthetics.
From outfit checks to posed photos, users follow familiar visual patterns to appear fashionable online.
• A study of 390 Instagram posts found that different outfits often use similar poses, settings and captions.
Algorithms and pressure to fit in may be making personal style more uniform despite social media’s promise of self-expression.

Get 100 stories a day on the app Read, watch & listen · Free on iOS & Android

Newer