Why Gen Z is learning about money from Instagram and YouTube instead of banks
- Gen Z is increasingly learning about money through Instagram and YouTube, rather than traditional finance brands.
- Dime founder Chandralekha MR said banks need to understand how young people consume financial information online.
- She said new-age finance firms use explainers, founder content and social-media-friendly posts to build trust with Gen Z.
- Traditional banks risk losing young customers if they rely only on formal websites and product pages to explain money.
Source: livemint.com
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