YouTube adds Amazon, AJIO and 3 other platforms to India shopping affiliate programme
- YouTube on thursday added Amazon, AJIO and three other platforms to its India shopping affiliate programme.
- The new tie-ups add to existing partners including Flipkart, Myntra, Nykaa, Purplle, Shopsy and Tira.
- Average affiliate payouts to Indian creators rose over 160% in a year, against 100% growth globally.
- YouTube said shopping watch time in India rose 55% in a year, driven by 45 crore users searching for products.
Source: ndtvprofit.com
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