YouTube opens creator campaign data access to more marketing tools
- YouTube is expanding its Creator Partnerships API to six additional creator marketing platforms.
- The API lets select partners bring YouTube’s creator discovery and campaign tools into their own platforms.
- Brands can use creator data and audience insights to find suitable creators and measure campaign performance.
- The move expands YouTube’s creator marketing ecosystem and gives brands more ways to manage creator partnerships.
Source: storyboard18.com
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