Actor to entrepreneur: Vijay Deverakonda launches skincare brand for young India
- Actor Vijay Deverakonda has co-founded Unhype, a functional skincare brand for young Indian consumers.
- The brand targets consumers aged 18–30 with simple, unisex skincare routines suited to Indian conditions.
- Deverakonda was involved in developing and testing the products, trying formulations himself for nine months.
- Unhype has opened pre-bookings from September 11, with product shipments set to begin on September 21.
Source: storyboard18.com
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