K-pop idols redefine ageing as third-generation stars enter their 30s
- K-pop is entering a new era as its biggest stars grow older, challenging an industry built around youthful idols.
- BTS, BLACKPINK, EXO and SHINee are among groups whose members are now navigating careers well into their 30s.
- The shift challenges K-pop’s focus on “aegyo,” the cute and childlike behaviour often expected from idols, as stars grow older.
- The industry is slowly learning to let established stars age without treating 30 as the end of their idol careers.
Source: rollingstoneindia.com
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