Aditya Birla Fashion unveils AI virtual try-ons at Mumbai event with PointAI
- Aditya Birla Fashion and Retail Limited introduced its AI-based virtual try-on technology at the Excellence Day event.
- The innovative technology features an In-Store Virtual Trial Room and an AI Fashion Advisor to enhance the customer.
- PointAI, the AI technology partner, showcased these new features at the event, highlighting their advanced capabilities.
- ABFRL intends to roll out this cutting-edge technology across its brand stores, aiming to modernise the shopping experience.
Source: timesofindia.indiatimes.com
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