Ageing parents drive demand for India's growing eldercare industry
- Migration and changing family structures are driving demand for professional eldercare services across India.
- • In response, start-ups are offering home nursing, medical assistance, senior living facilities and companionship for older people.
- NITI Aayog estimates India's senior care industry is worth around $7 billion, with further growth expected.
- However, affordability remains a challenge, with 78% of India's elderly reportedly receiving no pension.
Source: hindustantimes.com
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