Amazon faces lawsuit over alleged ad price manipulation
- The US Federal Trade Commission and 22 states have sued Amazon, alleging it manipulated online ad auctions to overcharge advertisers.
- The lawsuit claims Amazon’s alleged practices generated around $20 billion from advertising customers since 2019.
- Regulators allege Amazon replaced actual auction results with higher prices to boost its advertising profits.
- Amazon has rejected the allegations, saying it strongly disagrees with the lawsuit and calling it misguided.
Source: storyboard18.com
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