Amazon opens 50,000 brands to creators in India in new monetisation push
- Amazon has launched Creator Connections in India, linking creators directly with 50,000 brands on its platform.
- The programme will initially include 5,000 creators, before expanding across Amazon’s wider creator ecosystem.
- Creators can earn through cost-per-click payments and affiliate commissions by driving product discovery and sales.
- Amazon says creator-led discovery has helped sell over 6 crore products in India this year.
Source: moneycontrol.com
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