BCCI struggles for title sponsor as bilateral cricket loses advertiser appeal
- BCCI is struggling to find a new title sponsor for India’s home matches amid limited interest from brands.
- The board has set a reserve price of around ₹4.85 crore per match, up from ₹4.2 crore in the previous cycle.
- The new deal will cover around 35 international matches until March 2028, making the total base value about ₹170 crore.
- The high asking price comes as bilateral cricket faces weaker advertiser interest, with brands increasingly favouring T20 cricket.
Source: storyboard18.com
Get 100 stories a day on the app
Read, watch & listen · Free on iOS & Android
