Binge-watching is fading as viewers embrace weekly episodes again

Shows like “Survivor,” “The Pitt” and “Love Island” are bringing back the habit of watching episodes as they release.
These shows are creating “watercooler” moments, where viewers watch at the same time and discuss episodes online and with friends.
The trend challenges the binge-watching model, as audiences are increasingly willing to wait for new episodes instead of watching an entire season at once.
Weekly releases can also help shows build longer-lasting buzz, fan communities and social media conversations around each episode.

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