Britannia fined Rs 1 lakh for misleading '100% Whole Wheat Bread' claim

The Central Consumer Protection Authority CCPA fined Britannia ₹1 lakh for misleading customers with its bread packaging.
• Britannia advertised its bread as '100% Whole Wheat', but only 62.5% of the finished product contained whole wheat flour.
Britannia argued that all the flour used was whole wheat, but authorities rejected its explanation.
The CCPA ordered Britannia to cease misleading advertisements and submit a compliance report within 15 days.

Get 100 stories a day on the app Read, watch & listen · Free on iOS & Android

Newer