Shiprocket takes on Zomato and Swiggy with a new delivery model for restaurants

Shiprocket is entering food delivery with a model that lets restaurants avoid Zomato and Swiggy’s commissions.
• Restaurants take orders through their own websites and pay ₹10 per km for delivery instead of a percentage of each bill.
An NCAER study found that food delivery commissions rose from 9.6% in 2019 to 24.6% in 2023, before discounts.
- Shiprocket is testing the model in Delhi NCR with Punjabi Angithi and Bikkgane Biryani, without surge pricing.

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