Flipkart unveils 'Flipkart for Earth' to promote premium sustainable products

Flipkart is onboarding brands for its new initiative, 'Flipkart for Earth', spanning categories like beauty and home decor.
• The platform intends to showcase healthier, toxin-free, and sustainable products, responding to rising consumer interest.
The move aims to attract customers willing to spend more on healthier, environmentally friendly products.

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