Centre bans misleading search manipulation on e-commerce platforms
- New e-commerce rules will take effect from January 1, 2027, strengthening consumer protection and transparency.
- Platforms cannot manipulate search results in ways that mislead users or reduce relevance to their search queries.
- Sponsored listings must be clearly labelled, while discounts must show both the reduced and prior 30-day price.
- E-commerce firms must conduct yearly dark-pattern audits and prominently display a compliance certificate.
Source: storyboard18.com
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