TRAI removes hourly ceiling on television advertisements, citing shift towards self-regulation
- The Telecom Regulatory Authority of India repeals its 2012 rule that limited TV advertisements to 12 minutes in each clock hour.
- 12-minute advertising cap removed, giving broadcasters greater flexibility to decide commercial airtime.
- Broadcasters gain more control over ad scheduling, potentially allowing channels to adjust advertising volumes based on programming and demand.
- Advertisers may see more opportunities, while viewers could experience changes in commercial breaks and overall advertising exposure.
Source: storyboard18.com
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