Content is everywhere, but attention is the new currency: JioStar CEO
- JioStar CEO Kevin Vaz said attention, not content, is now the new currency in India’s media economy.
- India’s media and entertainment sector grew 9% in 2025 to ₹2.78 lakh crore, with digital crossing ₹1.1 lakh crore.
- Vaz said TV, streaming, mobile and connected TV are converging, rather than one format replacing another.
- JioStar is exploring micro-dramas and content commerce, with micro-drama worth ₹650 crore in 2025.
Source: fortuneindia.com
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