Fake discounts, sponsored listings and more: What changes for online shoppers?
- From January 2027, online shoppers will get clearer discount information, with platforms required to show the lowest price from the past 30 days.
- Sponsored products must be clearly labelled, while platforms will have to explain the main factors behind search rankings.
- E-commerce platforms will face tighter rules on dark patterns, misleading practices and other tactics that can influence buying decisions.
- Consumer complaints must be acknowledged within 48 hours and resolved within 30 days, giving shoppers a clearer grievance process.
Source: hindustantimes.com
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