Festive buying starts early, opening doors for new brands, Amazon ads study finds
- 69% of consumers plan festive shopping, while most expecting to spend more than last year.
- Shoppers are considering an average of five categories, spanning food, fashion, smartphones and home décor.
- Most of festive shoppers are willing to explore new brands and products during the season.
- Consistent online visibility influences brand choices more than discounts for many festive shoppers.
Source: storyboard18.com
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