From Nvidia sweaters to OpenAI merch, tech firms are becoming fashion brands
- Nvidia, OpenAI and Anthropic are selling limited-edition clothing as tech merch gains traction.
- Nvidia’s $178 sweater has sold out, with fans treating company merch like sports-team jerseys.
- Limited drops and short-lived pop-ups are helping tech firms create scarcity around their branded clothes.
- Palantir and defence firm Anduril have also entered the merch market, turning company fandom into fashion.
Source: bbc.com
Get 100 stories a day on the app
Read, watch & listen · Free on iOS & Android
