From search to AI: IndusInd Bank begins promoting credit cards on ChatGPT
- IndusInd Bank on September 29 announced it had started advertising its credit card offerings on ChatGPT.
- The bank aims to reach consumers who increasingly use conversational AI to search, compare and explore products.
- The move is part of IndusInd Bank’s digital-first strategy to improve product visibility on emerging platforms.
- ChatGPT ads in India appear as clearly labelled sponsored placements, separate from the assistant’s answers.
Source: storyboard18.com
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